SU: This needs to be transferred to formaloo questionnaire to become an online questionnaire

Play•Chat•Chill Pre-Project Questionnaire1. General Business Information
a. Restaurant Name: _________________________
b. Location(s): _________________________
c. Primary Contact Name & Title: _________________________
d. Website URL: _________________________
e. Social Media Handles: _________________________

2. Restaurant Goals and Priorities
a. What are your top business priorities for the next 6–12 months? (Select all that apply)

• ☐ Increase foot traffic
  
• ☐ Boost revenue per customer
  
• ☐ Encourage repeat visits
  
• ☐ Strengthen brand recognition
  
• ☐ Launch a new menu or service
  
• ☐ Improve customer experience
  
• ☐ Other: _________________________
  

b. What is your unique selling point (USP)?

• ☐ Speed of service
  
• ☐ Freshness/quality of ingredients
  
• ☐ Unique menu items
  
• ☐ Price/affordability
  
• ☐ Ambiance and environment
  
• ☐ Other: _________________________
  

3. Customer Demographics and Behavior
a. Who are your primary customer groups?

• ☐ Families with children
  
• ☐ Young professionals
  
• ☐ College students
  
• ☐ Local workers during lunch hours
  
• ☐ Tourists
  
• ☐ Other: _________________________
  

b. What time of day is your peak traffic?

• ☐ Breakfast
  
• ☐ Lunch
  
• ☐ Dinner
  
• ☐ Late night
  

c. What percentage of your customers order:

• Dine-in: _______%
  
• Takeout: _______%
  
• Delivery: _______%
  

4. Customer Engagement and Marketing Efforts
a. Do you currently have a loyalty program?

• ☐ Yes (If yes, describe it briefly: _________________________)
  
• ☐ No
  

b. How do you currently engage with your customers in-store?

• ☐ Promotions/discounts
  
• ☐ In-house events (e.g., trivia nights)
  
• ☐ Digital experiences (e.g., QR codes)
  
• ☐ Printed games or activities for families
  
• ☐ Other: _________________________
  

c. What types of promotions have worked best for you in the past?

5. Challenges and Opportunities
a. What challenges do you currently face in your restaurant’s marketing?

• ☐ Low foot traffic
  
• ☐ High competition
  
• ☐ Customer retention
  
• ☐ Ineffective promotions
  
• ☐ Limited budget
  
• ☐ Other: _________________________
  

b. What opportunities do you see for gamified marketing in your restaurant?

• ☐ Reducing perceived wait times
  
• ☐ Entertaining customers
  
• ☐ Promoting menu items or seasonal specials
  
• ☐ Encouraging group interactions
  
• ☐ Building brand loyalty
  

6. Play•Chat•Chill Preferences
a. Which in-house marketing elements are you most interested in incorporating?

• ☐ QR-code-based games (e.g., trivia, puzzles)
  
• ☐ Loyalty-based challenges (e.g., “Complete 5 visits, unlock a reward”)
  
• ☐ Seasonal or themed game promotions
  
• ☐ Family-friendly or group-oriented activities
  
• ☐ Data collection games (e.g., surveys tied to rewards)
  

b. How comfortable are you with offering rewards as part of the gaming experience?

• ☐ Very comfortable (e.g., discounts, freebies)
  
• ☐ Somewhat comfortable (e.g., non-monetary prizes like badges or titles)
  
• ☐ Not comfortable
  

7. Budget and Timeline
a. What is your approximate monthly budget for gamified marketing initiatives?

• ☐ Less than $500
  
• ☐ $500–$1,000
  
• ☐ $1,000–$3,000
  
• ☐ $3,000+
  

b. When would you like to launch your first Play•Chat•Chill campaign?

• ☐ Immediately
  
• ☐ Within 1 month
  
• ☐ Within 3 months
  
• ☐ Other: _________________________
  

8. Additional Information
a. Are there any specific themes, holidays, or seasonal events you want to tie into your marketing?

b. What else should we know to help create the best gamified marketing experience for your restaurant?

This questionnaire will provide the necessary insights to align the gamified marketing strategy with the restaurant’s goals, audience, and unique characteristics. Would you like a digital version of this to share with your clients?

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Get Started On Your Event Experience

Your own branded game landing page can help you:

Relax, challenge, and motivate guests.

Connect deeper with your guests. 

Include more guest touchpoints.

​Limit social media's intrusion to your event space.

Increase ways to ​express gratitude to ​guests.