Suley Usman
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Hi, I'm Suley.
I work with small and medium-sized AV companies in the live event industry. If that's you, I can help you identify and implement value-added revenue generating opportunities that will increase your revenue and profits, boost your competitive edge, and enhance your customer relationships.
(If you're looking for Play•Chat•Chill, my game experiential marketing solution for businesses and venues, you'll find it here.) |
When I say I understand you, I truly do. My leadership experience touches practically every facet of AV:
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Add to that my early career experience as a freelance AV tech, a hotel AV tech, an AV project manager for corporate productions and exhibits, and Camera #2 on a national comedy tour, and you get a conscientious, skilled communicator, with a fresh approach to business, technology and innovation.
(Ask me about my ten-day stint in China, assessing venues for a music event that, sadly, failed to materialize.) |
My satisfied customers include:
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Why me?
Simple.
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I look at things from a practical viewpoint that's grounded by the realities of running a business.
I ask questions that allow me to arrive at solutions from angles you may not have considered or, you did consider but had no idea how-- nor the time-- to bring things to fruition and reap the benefits. My approach in tackling problems with practical solutions led me to create S.A.L.T.E.™, a revolutionary framework that helps AV businesses transform into a powerful customer magnet that generates increased revenue and profits.
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SALTE™ is not just another acronym.
The word it mimics, "salty", brings to mind a sensory transformation that requires just the right balance to extract, activate, and maintain a significantly powerful and stimulating effect. Using the S.A.L.T.E.™ framework to boost your sales, operations, and competitive standing, will bring the same transformational and powerfully stimulating effect to your organization. |
The SALTE™ framework focuses on five key factors that impact every aspect of your business.
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Here's a little secret...
In my product development role at a prior AV company, I used the SALTE™ framework to help me bring successful products and services to market. The only thing was, I hadn't yet figured out that I was using SALTE™ . It wasn't until I started reviewing my approach, that I realized each element of the project fell neatly under one of five factors: the environment, the design, the execution, the tools & equipment, and the impact on the user. The approach gave me a holistic view of the main project I was working on, and provided me with solutions that I might not have realized had I not used SALTE™.. Knowing something, is not the same as having the knowledge to bring it all together to reap the benefits. SALTE™ is about helping you to bring it all together so you can reap the benefits. |
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The SALTE™ framework helps you:
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A SALTE™ framework created for each challenge galvanizes you into action and helps you determine the cost benefit analysis of the value-add opportunities in: • Sales • Operations • Training • Onboarding |
How I put SALTE™ to work for you
A general overview.
Projects may be singular or multiple based on your objectives.
A general overview.
Projects may be singular or multiple based on your objectives.
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1. Discovery session(s).
2. SALTE™ assessment to identify areas of opportunity based on results of discovery session(s). 3. A Customized SALTE™ roadmap to detail the strategic approach needed to achieve project success and meet your business objective. 4. Equip impacted teams with the knowledge and skills to use the SALTE™ framework. 5. As your partner in success, I provide guidance and troubleshooting throughout your SALTE™ success journey. |
Are you ready to transform your AV business and take it to the next level?
Schedule a free consultation today and discover how SALTE™ can unlock your true potential.
Schedule a free consultation today and discover how SALTE™ can unlock your true potential.
Don't settle for ordinary. Let's create extraordinary together.
For a FREE preview of the SALTE framework, click the link below.
| the_salte_workbook_1a.pdf |