About SUUSCONNECT
Designed around people. Grounded in experience.
SUUSCONNECT is an independent, founder-led consultancy. We design how people participate at live events and in people-skills workshops.
The perspective behind the work
A career spent where plans, people and technology meet.
Suley Usman has more than 35 years of experience in audiovisual technology, sales, operations and business development, including over two decades in executive leadership. Much of that time has been spent with organizations, production teams and business leaders delivering conferences, corporate events, and live and virtual experiences.
That work teaches a particular kind of judgment. An idea is not successful because it sounds compelling. It must work in the room, within the schedule, with the people involved. Leadership adds another view: how expectations become actions, and how those actions affect others.
SUUSCONNECT brings both together: engagement design grounded in how people and organizations actually operate.
It is also why AV company owners and leadership teams turn to SUUSCONNECT, for advice on growing their business and for a partner who can add engagement design to the events they support. How we work with AV companies →
Guiding principle
“The value of an experience is not determined by the technology deployed, but by what people are able to do, discover and achieve because of it.”
How we think
Engagement is designed, not assumed.
Attendance does not equal attention. Attention does not equal participation. And participation does not automatically produce a meaningful outcome.
People are participants
We design for what people can contribute to an experience, not only what they receive from it.
Accessibility is a design condition
Multiple paths to participation, built in from the start, so everyone has an equitable chance at the same outcome.
The simplest workable solution
The best design is not the most elaborate. It is the one that accomplishes its purpose within the real limits of the event.
Methods developed from experience
Frameworks behind the work.
Clients do not need to learn these. They are how we keep our recommendations consistent and well founded.
iLEED
interactive Live Event Engagement Design
The design discipline behind all of our work: seven decisions, tested with real participants, for in-person, virtual, hybrid and on-demand experiences.
SALTE
Spatial, Aesthetical, Logistical, Technical, Experiential
The lens we use to understand the real conditions of an environment, and what they allow or prevent.
LULA-MAC
Look Up, Look Around, Make A Connection
Technology can start an interaction. People carry it. Connection comes first.
The CAAR Code
Composure, Awareness, Accountability, Representation
A practical framework for professional conduct at work, built to be taught and reinforced without the usual complexity of soft-skills training.
Working with SUUSCONNECT
An experienced perspective, personally engaged.
As a boutique consultancy, SUUSCONNECT offers direct involvement from Suley, from the first conversation to delivery. Some clients need experienced counsel. Others need a carefully designed experience, or support putting it into practice.
The commitment is the same: clear thinking, candid recommendations, care for the human experience, and respect for the realities of delivery.
Explore our services ↗Let's talk
Let's begin with the challenge.
Tell us what you would like people to experience or accomplish differently. We will start by understanding the people, the setting and what success should look like.
Start a Conversation ↗