Our expertise

Making participation purposeful.

We work with two kinds of clients: people who organize live events, and people who deliver people-skills workshops and training. Both depend on what participants do, discuss and discover together.

01 For event organizers ↓ 02 For workshop and training providers ↓
A large conference audience seated under stage lighting

The common ground

What people do together shapes the experience.

Information can be delivered exceptionally well and still leave few opportunities for people to engage with it. We look for the moments when an audience can become participants: through questions, discussion, decisions, exploration or practice.

Our role is not to replace your event or your instruction. It is to strengthen what people experience within it.

01For event organizers

Give people a reason to get involved.

A participant speaking into a microphone during a session

Conferences, association meetings, corporate events, and live and virtual experiences bring together people, ideas and organizations. We find where purposeful participation can make the occasion more relevant, more connected and more useful, and give sponsors something concrete to show for their support.

Where we can make a difference

Presentations and sessionsCollaborative activities, decisions and shared discoveries connected to the content.
Networking and connectionStructured introductions that give people a real reason to engage with one another.
Event-wide engagementJourneys and sponsor-supported activities with a clear purpose beyond novelty.
Discuss a live event ↗

02For workshop and training providers

Make room for learning to become practice.

Communication, collaboration, leadership and conduct at work are shaped by the choices people make with others. We help workshop providers turn concepts into situations participants can interpret, discuss and practice.

We work behind your program, under your brand. Your client relationship stays yours.

Where we can make a difference

Scenario-based exercisesRealistic situations that call for judgment, conversation and comparing approaches.
Collaborative learningSmall-group challenges and decisions that help participants make meaning from the material.
Reflection and reinforcementShort follow-up activities that revisit an idea, support application, or continue learning after the workshop.
Discuss a workshop or program ↗
Workshop participants placing sticky notes on a wall

Our method · iLEED

Seven decisions. Made in order. Tested with real people.

iLEED (interactive Live Event Engagement Design) begins with the change you want, not with an activity, a game or a platform. To iLEED, any occasion where people come together is an event: a conference, a workshop, a virtual or hybrid meeting, or an on-demand experience people complete in their own time.

  1. 01

    Outcome

    What should change for participants, and for you?

  2. 02

    Context

    What realities must the design respect?

  3. 03

    Action

    What should people actually do?

  4. 04

    Interaction

    What experience will lead them to do it, and give it meaning?

  5. 05

    Motivation

    Why will people choose to take part?

  6. 06

    Enablement

    What is the lightest system that makes it work?

  7. 07

    Evidence

    What will show that it worked?

  8. Then, every time

    Prototype → Observe → Learn → Revise

    A design is not complete until it works for real participants.

A different way of thinking

What iLEED changes.

The common assumptionThe iLEED view
Great production creates great engagement.Great production creates the conditions in which engagement can happen.
Polls and surveys show the audience is engaged.They show people responded. Value depends on what participation enables people to accomplish.
Engagement is measured by activity.Activity shows participation. Outcomes determine its value.
More elaborate experiences have more impact.Simple, relevant, purposeful design is often more effective.

Flexible by design

One moment, or a longer journey.

Engagement can start before an event or workshop, take shape during it, and continue afterward. It does not have to cover every stage to be worthwhile.

One well-designed activity, placed where it matters most, can be the right solution.

Before: prepare and motivate

Introduce the content, build interest and encourage early connections.

During: connect and participate

Investigate, collaborate, discuss, decide and practice.

After: reinforce and act

Revisit ideas, sustain relationships and support application.

Start a conversation

Where could participation make a difference?

If you are planning a live event, developing a people-skills workshop, or exploring how to make an experience more participatory, let's discuss what you are trying to accomplish.

Start a Conversation ↗